What is Film & TV? Film and Television has been one of the greatest inventions known to man, how audio and visuals are put together to disseminate information in an easier form which is understandable, audible and visual. Ever since the times of Radio, all that was left was to put audio along with visuals […]
What is B.A. in Mass Communication? What is BA in Mass Communication and Media? A Bachelor of Arts (BA) in Mass Communication and Media is a three-year undergraduate course in the field of Journalism and Mass Communication. While there are courses offered such as BJMC (Bachelor’s of Journalism and Mass Communication) or BMM (Bachelor’s in […]
What is Advertising? Advertising is a means of communication with the users of a product or service. The main job of an advertisement is to convey messages to people that persuade them to buy commercial products/ services or draw attention towards social issues. Advertising is one of the principal divisions of any company that ensures its […]
What is Diploma in Journalism? If you are planning on pursuing a programme in Journalism and Mass Communication but do not want to pursue a full-time course, candidates can opt to take up a Diploma programme. There are various universities and colleges that offer Diploma and Postgraduate Diploma courses in the field of Journalism and […]
What is Journalism? A sub-set of the mass communication field, journalism requires aspirants to gather, create, evaluate, and finally present news or other information to the audience. Unlike earlier times, the reach of this field isn’t limited to print media alone and so, today a journalist can work at firms dealing with newspapers, magazines, radio, television […]
What is Public Relations? Public Relations (PR) is a practice of creating and maintaining a positive reputation of an organization through strategic communication to build mutually beneficial relationships with the public, clients and customers. A PR’s role is to maintain a positive image of a company and promote the brand image. The main aim of […]
What is Radio? Radio is one of the earliest forms of electronic mediums which was used to disseminate information and news through Short Waves (SW), Medium Waves (MW) and Frequency Modulation (FM). In India, early radio broadcasting began in 1923 during the British Raj with programs by the Bombay Presidency Radio Club. In 1956, All […]